Articles

Short reads on operations, retention, marketing and technology for wellness businesses. Newest first.

Ollynk now connects with Instagram: schedule stories, scheduled posts and AI replies to DMs

Post your class schedule to stories, schedule posts and answer Instagram DMs with AI from Ollynk. Send coupons by DM when people comment.

Operations

The booking system the best studios in Mexico use: 2026 Fitpass Awards winners

Ollynk is the most used booking platform among 2026 Fitpass Awards winners: 10 of 38 studios. Winners and platform by category.

Operations

How to choose a booking system for your studio in 2026: the 12-point checklist

What a booking system for a fitness or wellness studio in Mexico and LATAM must have in 2026: local payments, WhatsApp, app, payroll, AI and connectors. A 12-point checklist and the questions to ask in the demo.

Pricing

How to get paid in Colombia at a wellness studio: PSE, Nequi, cards and cash with PaymentsWay and Wompi

Which payment methods studio clients use in Colombia, what each gateway covers (PaymentsWay, Wompi, Stripe, PayPal) and how to set them up in Ollynk with no extra commission.

Technology

Ollynk Assistant: ask your business and the help guide with AI

What the Ollynk Assistant is: an AI assistant inside the admin that answers any question about your business with live data and any question about how to use Ollynk, 24/7, and escalates to support when needed.

Marketing

CRM for studios: how to turn prospects into clients without losing any along the way

What a CRM means for a fitness or wellness studio, how to capture prospects from your website and WhatsApp, how to automate follow-up and how to measure the conversion funnel in Ollynk.

Technology

Run your studio from ChatGPT and Claude: what Ollynk MCP is and how to use it

What Ollynk's MCP connector is, how to connect it to ChatGPT and Claude in three steps, what you can ask and do, and how your data stays protected.

Operations

The real cost of no-shows and how to bring them down

Why no-shows cost more than they look like at a boutique studio, and which strategies (reminders, policies, waitlists) actually reduce them.

Technology

WhatsApp: the number one sales and service channel in LATAM wellness

Why the wellness business lives on WhatsApp across LATAM, what to automate (reminders, bookings, reactivation), what not to, and what to measure.

Providers

How Wellhub and TotalPass actually work for a boutique studio

How the Wellhub and TotalPass corporate wellness aggregators work for a studio, their pros and cons, and how to avoid cannibalizing memberships.

Retention

Retention is the new growth for boutique studios

Why retaining clients beats acquiring new ones for a boutique studio, which metrics to track, and the tactics that actually move churn.

Marketing

Wellness industry trends shaping LATAM in 2026

Five trends reshaping the boutique fitness and wellness business across LATAM in 2026: recovery, longevity, corporate aggregators, and AI.

See the step-by-step guides →