Resources to run and grow your wellness business

Practical guides, articles and recommended providers for studio owners in fitness, yoga, pilates, beauty and spaces across Mexico and LATAM. No filler — just what you need for the next decision.

Guides

Complete, step-by-step walkthroughs for the decisions that cost a studio the most.

Pricing

How to price your classes: a complete guide for LATAM studios

A complete guide to pricing fitness or wellness classes in LATAM: cost drivers, formulas, package models, and the mistakes that quietly erode margin.

9 min read

Marketing

How to get your studio on Google: a Google Business Profile guide

A practical guide to creating, verifying, and optimizing your studio's Google Business Profile: category, photos, reviews, and the booking button.

8 min read

Operations

How to open your studio: from idea to first class

A complete guide to opening a fitness or wellness studio in Mexico: validation, financial plan, legal basics, the space, insurance, staff, pricing, software, and launch marketing.

13 min read

Articles

Short reads on operations, retention and marketing for wellness businesses.

Marketing

Wellness industry trends shaping LATAM in 2026

Five trends reshaping the boutique fitness and wellness business across LATAM in 2026: recovery, longevity, corporate aggregators, and AI.

Retention

Retention is the new growth for boutique studios

Why retaining clients beats acquiring new ones for a boutique studio, which metrics to track, and the tactics that actually move churn.

Providers

How Wellhub and TotalPass actually work for a boutique studio

How the Wellhub and TotalPass corporate wellness aggregators work for a studio, their pros and cons, and how to avoid cannibalizing memberships.

Technology

WhatsApp: the number one sales and service channel in LATAM wellness

Why the wellness business lives on WhatsApp across LATAM, what to automate (reminders, bookings, reactivation), what not to, and what to measure.

Operations

The real cost of no-shows and how to bring them down

Why no-shows cost more than they look like at a boutique studio, and which strategies (reminders, policies, waitlists) actually reduce them.

Recommended providers

Services and tools studios across LATAM already use, beyond management software.

Wellhub (formerly Gympass): what it is and how it works for a wellness studioWhat Wellhub is, how it works for affiliated gyms and studios, when it makes sense to join, and how it integrates with Ollynk for check-in and visit tracking.

TotalPass: what it is and how it works for a wellness studio in LATAMWhat TotalPass is, how it works for affiliated gyms and studios in LATAM, when it makes sense to join, and how it integrates with Ollynk for check-in.

Mercado Pago: what it is and how to charge with it at a wellness studioWhat Mercado Pago is, how it works to charge clients at a wellness business in Mexico and LATAM, and how it integrates as a native payment method in Ollynk.

Stripe: what it is and how Ollynk charges with it at your studioWhat Stripe is, how it works to charge cards at a wellness business, and how it integrates as a native payment method in Ollynk alongside Mercado Pago and Wompi.

Meta (WhatsApp Business Platform): how your studio's WhatsApp gets connectedWhat Meta's WhatsApp Business Platform is, how a business connects its number, and how Ollynk uses it for the AI agent, reminders, and WhatsApp campaigns.

SendGrid (Twilio): the infrastructure behind your studio's SMSWhat SendGrid is, why it's part of Twilio, and how it works as the infrastructure that delivers Ollynk's SMS reminders and marketing campaigns.

Alara: what it is and how it differs from Ollynk's loyalty systemWhat Alara Technologies is, how its NFC and QR digital cards work for loyalty and access control, and how it relates to a business already using Ollynk.

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