TotalPass: what it is and how it works for a wellness studio in LATAM

Updated on July 10, 20264 min read

TotalPass is a corporate wellness platform operating in Mexico and other LATAM markets: companies contract the benefit for their employees, who then access a wide network of affiliated gyms and studios for a reduced monthly fee. For a wellness business it works much like other corporate aggregators — an additional traffic channel, not a replacement for direct sales.

What exactly is TotalPass?

TotalPass is a corporate wellness aggregator focused on LATAM: affiliated companies pay for the benefit, and employees choose between different plan tiers based on how many activities or visits they want per month, with access to a network spanning boutique studios to large gym chains.

The payment model resembles other aggregators in the space: the studio doesn't charge the end user per visit — TotalPass pays the business based on visits or check-ins logged during the relevant period.

How does TotalPass work for a wellness studio?

The studio registers in TotalPass's network and defines its availability — which classes, services, and time slots are open to platform members, typically excluding peak-demand slots to protect direct sales.

A TotalPass member books or checks in by showing their digital credential in the app; the studio validates access at the same point where it validates any other booking, and the visit is logged for payment from TotalPass.

When does it make sense for a studio to join TotalPass?

It's especially useful for businesses looking to diversify their traffic sources beyond their own marketing, or those opening a new location that need volume while they build a direct client base.

It makes less sense if the studio already runs a waitlist on its most profitable time slots — in that case, the value of adding another traffic channel is low relative to the risk of displacing full-price clients.

  • New locations that need initial volume
  • Low-demand slots with open capacity
  • An acquisition strategy built around channel diversification

How does TotalPass work alongside Ollynk?

TotalPass is a native Ollynk integration, available on every plan: check-in and visit tracking for TotalPass members is managed inside the same booking system the studio already uses for its daily operation.

Staff don't need a separate device or app to validate TotalPass access — the check-in flow is the same one used for any other client, and Ollynk's occupancy reports combine both traffic sources into a single view.

TotalPass and Wellhub are configured in Ollynk as access sources on the same class calendar — the studio decides which time slots to open to each one.

Frequently asked questions

Are TotalPass and Wellhub the same thing?

No, they're two separate corporate wellness aggregators competing in the same space. Both connect employees at partner companies with networks of gyms and studios, and both are native Ollynk integrations, but each has its own base of contracting companies and its own payment model toward the business.

Can a studio be affiliated with both TotalPass and Wellhub?

Yes, they're not mutually exclusive — many businesses affiliate with both to maximize incremental traffic, as long as they have enough spare capacity to absorb it without hurting the experience of their direct-sale clients.

How does a studio validate that a client is a TotalPass member?

The member presents their digital credential from the TotalPass app at check-in, and the studio validates it from the same booking system it uses for the rest of its operation — in Ollynk, that flow is natively integrated.

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TotalPass: what it is and how it works for a wellness studio in LATAM | Ollynk