1 to 4: the basics that are no longer negotiable
Bookings with rules: cancellation windows, automatic waitlist, capacity per class and no-show charges configured by you, not the vendor. Memberships with automatic billing: class packs, unlimited plans and monthly memberships that renew on the saved card. Check-in without a line: kiosk by link or QR and an attendance list for the coach. Multi-location: one client, one account, several sites, with per-location and consolidated reports.
- 1. Booking rules and waitlist you configure
- 2. Automatic recurring billing for memberships
- 3. Kiosk or QR check-in
- 4. Multi-location with consolidated reports
5 and 6: local payments and zero commission
Ask by name: in Mexico, Stripe, Mercado Pago and SPEI; in Colombia, Wompi and PaymentsWay with PSE and Nequi; PayPal for clients abroad. A system that only takes international cards loses you sales at checkout. And ask whether the vendor takes a commission on your sales on top of the gateway fee: some charge a percentage of every transaction or of every new client who arrives through their app.
- 5. Your country's local gateways integrated natively
- 6. No software commission on your sales
7 to 9: WhatsApp, app and website
In LATAM the client lives on WhatsApp. The system must send confirmations and reminders over WhatsApp from your own number and, in its most advanced version, serve, book and sell on that channel with an AI agent. Your clients need an app (native or PWA, no app store) to book and pay in two taps. And your website must be able to embed the booking widget and lead forms without a developer.
- 7. WhatsApp from your number: notifications and, if you want, an AI agent
- 8. App or PWA for your clients included
- 9. Booking widget and forms for your website
10 and 11: team and data
Coach payroll calculated from real attendance: per class, per hour, per student or a fixed amount, with a portal where each coach sees their classes and pay. And analytics that answer an owner's questions without exporting: MRR, occupancy by slot, retention, no-shows and sales by payment method, with Excel export when you need it.
- 10. Coach payroll from attendance, with a coach portal
- 11. MRR, occupancy and retention dashboard, exportable
12: connection to AI assistants
The new requirement of 2026. A modern system exposes an MCP connector so you can ask ChatGPT or Claude about your sales and occupancy, and have it create a schedule or log a booking with your confirmation. It should also have an AI assistant inside the admin that answers business questions with live data and usage questions from its official documentation, at any hour. Ask in the demo: can I connect my account to ChatGPT and Claude today, without coding? If the answer is a roadmap, it's not a yes.
- 12. MCP connector for ChatGPT and Claude, included, no coding
The five questions to ask in the demo
How long does migration take and who does it? Do my clients keep validity and remaining classes? Is there a lock-in or cancellation penalty? What happens to my website if I cancel? Can I connect ChatGPT or Claude to my account today? Ollynk's answers: under 7 days with the migration team, yes they keep them, no lock-in, your site and domain are yours, and yes, from Integrations → Connectors.
Frequently asked questions
How much should a booking system for a studio cost?
In LATAM, complete systems cost between 1,000 and 4,000 MXN per location per month. What matters is that pricing is per location, not per user or transaction, and that there's no commission on your sales. Ollynk runs from $1,899 to $3,499 MXN per location per month.
What's the first thing to verify?
That it accepts the payment methods your clients use in your country and that it takes no commission on your sales. That's where the most money is lost unnoticed.
Do I need a system with AI?
In 2026, yes. A WhatsApp agent that serves and sells, an AI assistant inside the admin and a connector for ChatGPT and Claude save hours of admin every week. Ask whether it exists today or is on the roadmap.
How long does switching systems take?
With a migration team, under a week. The critical part is that validity, remaining classes and loyalty points carry over.